In a world where customer engagement is primarily internet based, set yourself apart. Direct mail marketing is a personal and direct form of marketing. People everywhere are happy to receive mail that addresses their interests, needs, answers questions, or offers help. It’s also a way they can connect to other people.
Regardless of today’s consumers being media-savvy and surrounded with advertisements and sales appeals, they still have an inner feeling of normalcy and control when they “get the mail.” They can catch their breath for a minute, sort through the mail and select what they want to open first. They have a sense of anticipation––a “what’s-in-it-for-me” curiosity that no other medium provokes.